This Privacy Policy ("Policy") applies to https://www.laetum.org, and Laetum LLC ("Company") and governs data collection and usage. For the purposes of this Policy, unless otherwise noted, all references to the Company include https://www.laetum.org. The Company website is a Media Discovery and Creator Platform site. By using the Company website, you consent to the data practices described in this statement.

 

I. Collection of Your Personal Information

 

In order to better provide you with products and services offered, the Company may collect personally identifiable information, such as your:

 

- First and last name

- Email address

- Phone number

- Pronouns, account/profile information, survey responses, preferences, and other information users voluntarily provide 

 

Survey and research responses may be used to understand user needs, conduct research, improve Laetum's services, and inform product development. We may aggregate or de-identify survey and research information so that it no longer reasonably identifies an individual.

 

If you purchase paid products or services, payment information may be collected and processed directly by third-party payment processors. Laetum may receive transaction, billing, and payment-status information, but does not store full payment card numbers when payment information is processed directly by a third-party payment processor. 

 

The Company may also collect demographic information, such as your: 

 

- Age

- Gender

- Pronouns 

 

Information you choose to make public through Laetum, including profile information, posts, comments, chat messages, and other community content, may be visible to other users or the public and may be collected or used by others. You should use care when choosing what information to make public. 
 

We collect personal information that you voluntarily provide when you create an account, complete surveys or research, submit content, sign up for updates, communicate with us, make a purchase, or otherwise use our services. We may also automatically collect certain device, usage, cookie, and technical information as described elsewhere in this Policy.
 

II. Use of your Personal Information 

The Company collects and uses your personal information in the following ways:

 

- to operate and deliver the services you have requested.

- to provide you with information, products, or services that you request from us.

- to provide you with notices about your account.

- to carry out the Company's obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.

- to notify you about changes to our https://www.laetum.org or any products or services we offer or provide through it.

 

- to maintain the security of the Company's services and prevent fraud or misuse.

 

- to comply with applicable laws, regulations, legal processes, or governmental requests.

 

- To provide and improve Laetum's services, manage user accounts, process payments, personalize the user experience, conduct user research, communicate with users, and maintain platform security and internal records.

 

- in any other way we may describe when you provide the information.

- for any other purpose with your consent

Where you have chosen to receive marketing communications, the Company may use your contact information to inform you about products, services, updates, or other Laetum communications.
 

III. Sharing Information with Third Parties

 

The Company does not sell, rent, or lease its customer lists to third parties. 

 

The Company may share data with trusted partners to help perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to the Company, and they are required to maintain the confidentiality of your information. Service providers may include hosting and cloud providers, analytics providers, email and communications providers, survey and research platforms, scheduling providers, payment processors, security providers, and other vendors that help us operate and improve Laetum. 

 

If Laetum introduces advertising or marketing partnerships, those partners may collect or receive information where applicable for advertising, measurement, or similar purposes, as described in this Policy. 

The Company may disclose your personal information, without notice, if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on the Company or the site; (b) protect and defend the rights or property of the Company; and/or (c) act under exigent circumstances to protect the personal safety of users of the Company, or the public. 
 

IV. Privacy Choices and Rights

Depending on where you live, you may have rights under applicable privacy laws, including the California Consumer Privacy Act as amended by the California Privacy Rights Act ("CCPA/CPRA") and other applicable U.S. state privacy laws. These rights may include requesting access to, correction of, deletion of, or a copy of your personal information, and opting out of certain uses or disclosures of personal information where applicable. 

Laetum does not currently sell personal information or use personal information for targeted advertising. If Laetum introduces practices in the future that constitute the sale or sharing of personal information, targeted advertising, or similar activities under applicable law, we will update this Policy and provide any legally required opt-out methods. 

 

To submit a privacy request or opt-out request, contact us at admin@laetum.org. We may need to verify your identity before completing certain requests. Where required by applicable law, Laetum may also provide additional privacy choice mechanisms through the Site.  
 

V. Tracking User Behavior

The Company may keep track of how users interact with Laetum, including pages or features visited and content viewed, in order to understand  usage, improve the platform, measure performance, and personalize the user experience. Where advertising is offered, this information may also be used for advertising and advertising measurement as described in this Policy.
 

VI. Automatically Collected Information

The Company may automatically collect information about your computer hardware and software. This information can include your IP address, browser type, domain names, access times, and referring website addresses. This information is used for the operation of the service, to maintain the quality of the service, and to provide general statistics regarding the use of the Company website. 
 

VII. Use of Cookies

Laetum may use essential cookies and similar technologies that are necessary to operate the Site, maintain security, remember user preferences, and provide requested functionality. 

Laetum may also use analytics technologies to understand how users interact with the Site and improve performance. We do not currently use advertising cookies for targeted advertising. If Laetum introduces advertising or other non-essential cookies in the future, we will update this Policy and provide any consent or opt-out mechanisms required by applicable law. 

You may also control certain cookies through your browser settings. Disabling cookies may affect some Site functionality. 
 

VIII. Links

This website contains links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.
 

IX. Security of Your Personal Information

The Company secures your personal information from unauthorized access, use, or disclosure. The Company uses the following methods for this purpose:
 

- SSL Protocol

When personal information is transmitted, we use encryption and other appropriate security measures, such as SSL/TLS, where applicable. 

 

We strive to take appropriate security measures to protect against unauthorized access to or alteration of your personal information. Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100 percent secure. As a result, while we strive to protect your personal information, you acknowledge that: (a) there are security and privacy limitations inherent to the Internet that are beyond our control; and (b) the security, integrity, and privacy of any and all information and data exchanged between you and us through this site cannot be guaranteed.
 

X. Right to Deletion

To request deletion of your account or personal information, contact admin@laetum.org. We may need to verify your identity before processing the request. Certain information may be retained where permitted or required by law. 

 

Subject to certain exceptions set out below, on receipt of a verifiable request from you, we will:

- Delete your personal information from our records; and

- Direct any service providers to delete your personal information from their records.

Please note that we may not be able to comply with requests to delete your personal information if it is necessary to:

- Complete the transaction for which the personal information was collected, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, and provide a good or service requested by you, or reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform a contract between you and us;

- Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; or prosecute those responsible for that activity;

- Debug to identify and repair errors that impair existing intended functionality;

- Exercise free speech, ensure the right of another consumer to exercise his or her right of free speech, or exercise another right provided for by law;

- Comply with the California Electronic Communications Privacy Act;

- Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when our deletion of the information is likely to render impossible or seriously impair the achievement of such research, provided we have obtained your informed consent;

- Enable solely internal uses that are reasonably aligned with your expectations based on your relationship with us;

- Comply with an existing legal obligation; or

- Otherwise, use your personal information internally in a lawful manner that is compatible with the context in which you provided the information.

 

XI. Data Security and Breach Notification

 

The Company maintains reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, acquisition, disclosure, or use. In the event of a security incident involving personal information, the Company will promptly investigate the incident and provide notice to affected individuals and, where required, to applicable regulatory authorities in accordance with applicable law.

The Company will provide any required notice in the manner and within the timeframes prescribed by applicable law.

 

XII. Age Restrictions

 

During Laetum's initial MVP, the platform is intended only for persons who are 18 years of age or older. Persons under 18 may not create an account or use the platform during this phase. If we learn that a person under 18 has created an account or provided personal information, we may delete the information and associated account. Laetum may revise its age eligibility requirements in the future as additional safety and moderation protections are implemented. 

 

XIII. Email Communications

Laetum may send operational or service related emails, including account notices, confirmations, security notices, research communications, and other messages relating to services or interactions you have requested. 

If you choose to receive marketing or promotional communications, Laetum may send you newsletters, updates, announcements, offers, or similar communications. You may unsubscribe from marketing or promotional emails at any time by using the unsubscribe link included in those emails or by contacting admin@laetum.org. 

 

We may receive information about whether an email was opened or whether links within an email were clicked for analytics and communication performance purposes. 

 

XIV. External Data Storage Sites

We may store your data on servers provided by third-party hosting vendors with whom we have contracted.
 

XV. Data Retention

We retain personal information for as long as reasonably necessary to provide our services, maintain user accounts, conduct research, fulfill the purposes described in this Policy, comply with legal obligations, resolve disputes, and enforce our agreements. Retention periods may vary depending on the type of information and why it was collected. We may retain aggregated or de-identified information that no longer reasonably identifies an individual.

 

XVI. Changes to This Statement

 

The Company reserves the right to change this Policy from time to time. For example, when there are changes in our services, changes in our data protection practices, or changes in the law. When changes to this Policy are significant, we will inform you. You may receive a notice by sending an email to the primary email address specified in your account, by placing a prominent notice on our website, and/or by updating any privacy information. Your continued use of the website and/or services available after such modifications will constitute your: (a) acknowledgment of the modification of this Policy; and (b) agreement to abide and be bound by this modified Policy.

 

XVII. Contact Information

The Company welcomes your questions or comments regarding this Statement of Privacy. If you believe that the Company has not adhered to this Statement, please contact the Company at:

Laetum LLC
150 Preston Executive Dr Suite 201
Cary, North Carolina 27513

Email Address:
admin@laetum.org

Phone number:
919-459-7109

Effective as of August 26, 2026